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Posted on: 15 February, 2022
When looking to start a digital marketing campaign, and going through the process of finding the right agency for you, what are the key metrics that are driving your choices in how you choose? Understanding these is fundamentally important before you start this process, to make sure you choose the right partner to work with on your digital marketing campaigns. If you are like most business owners, your key metric will be 'new sales', which are usually driven by phone.....
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Posted on: 17 February, 2014
Putting the Power to Work
We’ve discussed previously several aspects of the press release and the power it has to help your business from several perspectives. We’ve also shown why it is difficult to match the cost-effectiveness o.....
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Category: Digital Marketing
Posted on: 11 February, 2014
What draws consumers to a website? How do you entice them to visit your business above all others, and how can you secure their loyalty once they arrive? When it comes to digital marketing, there are a variety of methods employed .....
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Category: Digital Marketing
Posted on: 08 January, 2014
We’ve spent some time in previous blog posts discussing several aspects of the press release as a powerful marketing tool. This includes explaining how to write an effective release and the many ways to effectively put it to use. .....
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Category: Content Marketing, Digital Marketing
Posted on: 04 December, 2013
The term "digital strategy" has become an important part of business planning, though it seldom carries the same meaning from company to company. Some use the term to speak about marketing through social media sites online. Others.....
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Category: Digital Marketing
Posted on: 20 November, 2013
Last week we ran our first digital forum for clients and industry partners under the banner of ‘SEO for 2013 & beyond’. The Short version: The feedback was very positive, so we’ll be holding them regularly, with an aim of bi-m.....
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Category: Digital Marketing
Posted on: 16 November, 2013
Stop the Presses
Just a few years ago, companies dreamed of having news so important that the printing presses would be stopped to add their announcement. While that seldom happened, companies invested a lot of money in press agen.....
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Category: Digital Marketing, Content Marketing
Posted on: 13 November, 2013
The Power of Customer Lists
It is easy for today’s business owners to take for granted many of the powerful marketing tools they have at their fingertips. It was barely more than 50 years ago companies were given the ability to ma.....
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Category: Digital Marketing
Posted on: 03 November, 2013
Bing and Twitter have just renewed their real time search deal which sees almost real time access to Tweets in Bing search results. This was a deal Google had with Twitter a few years ago. The loss pushed back a significant portio.....
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Category: Digital Marketing