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The Good, the Bad, and the Exceptional Online Reputation

The Good, the Bad, and the Exceptional Online Reputation

Online reviews are the digital equivalent of word-of-mouth and can impact your bottom line significantly. In a recent study done by the Harvard Business school, restaurants rated in Washington on Yelp that had a 1 star increase in their review gained an average of 5 to 9 percent of their revenues. Another study, done by Boston Consulting, estimated..... Read more

Category: Digital Marketing

Boring business traditions make way for the Age of Infographics

Boring business traditions make way for the Age of Infographics

You’ve spent time studying and preparing your business performance statistics. Printed clearly in black ink on crisp white paper, stapled and ready to distribute for the weekly morning staff meeting; it’s only competitors are the coffee and doughnuts. Inside you know your hours of effort won’t be worth a zack if everyone is fighting off a snooze wh..... Read more

Category: Digital Marketing

Create a Slam-Dunk Content Strategy to Make Your Buyers Take Action

Create a Slam-Dunk Content Strategy to Make Your Buyers Take Action

Does your website give you the type of return on your investment that you expect from a business project? If your content is being slapped onto the site without concern for structure and function, then the answer is most likely ‘no.’ Likewise, it’s important that your audiences find your content riveting, while the search engines rank it highl..... Read more

Category: Digital Marketing

The Sharp Rise of Online Retail Sales in Australia

The Sharp Rise of Online Retail Sales in Australia

Year after year, online retail sales in Australia continue to increase, even as the International scene has shown a slight decrease. There’s no doubt that investing in online sales strategies is a winning one when it comes to the Australian market place. Still not convinced? Take a look at the latest metrics that reveal online retail sales in ..... Read more

Category: Digital Marketing

Implementing UX Techniques to Increase Traffic and Sales

Implementing UX Techniques to Increase Traffic and Sales

UX or user experience is a vital factor for a successful business. The term basically describes a site's functionality in terms of allowing customers to quickly find what they need with minimal effort. UX design affects search engine rankings, traffic flow and conversion rates. Style, navigation and content are some of the characteristics to keep i..... Read more

Category: Digital Marketing

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