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Digital Marketing Strategy Planning Tips for 2015

Digital Marketing Strategy Planning Tips for 2015

2015 is upon us. If you haven't developed a digital planning strategy for the year yet, now's the time. Marketing managers typically understand the importance of having a firm, clear marketing plan in place, but business owners sometimes fail to see the point. Without a clearly defined digital marketing plan, any effort you put forth is likely to b..... Read more

Category: Digital Marketing, Web Design, SEO

New Web Tools

New Web Tools

Since we blogged on free search engine tools 9 years ago, major developers such as Adobe, Google, Apple and Microsoft and others, migrated selected web creation and content creation functionalities into browser applications. This Free Web Tools section has expanded its focus to SEO tools which we'll cover with an update on Yahoo's switch from My We..... Read more

Category: Digital Marketing

Top 7 Digital Marketing Tips For Christmas

Top 7 Digital Marketing Tips For Christmas

As the Christmas season is now upon us, employing the right digital marketing strategies is essential in order to keep your business relevant in this modern age. Whether you're an ecommerce or non-ecommerce site, now is the perfect time to ensure that your customers are satisfied going into the holidays. Given that this season is so busy, it's impo..... Read more

Category: Digital Marketing

What Makes a Great Headline?

What Makes a Great Headline?

Chances are, you spend lots of time creating riveting and engaging content to promote your business, right? Well, how much time are you spending on creating an attention –grabbing headline? Chances are, you’re spending very little time and effort on this key piece of your content. The good news is that 80 percent of the population will read your he..... Read more

Category: Digital Marketing

Conversion Rate Optimisation

Conversion Rate Optimisation

Conversion rate optimisation, or CRO, is the most important marketing strategy you've never heard of. It can make a huge difference in your profits and your customer base. Read on to learn the details of what conversion rate optimisation is and how to use it to boost your business. CRO 101 Conversion rate optimisation simply refers to the rate of v..... Read more

Category: Digital Marketing

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