Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

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Digital Marketing

When looking to start a digital marketing campaign, and going through the process of finding the right agency for you, what are the key metrics that are driving your choices in how you choose? Understanding these is fundamentally important before you start this process, to make sure you choose the right partner to work with on your digital marketing campaigns. If you are like most business owners, your key metric will be 'new sales', which are usually driven by phone.....
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Digital Marketing

Digital marketing can be a funny industry at times. While some marketers are highly ethical and avoid all questionable tactics, others seem determined to continue with practices that are aimed at misleading either search engines, .....
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Category: Digital Marketing, SEO

A message we seem to be endlessly pushing, is the importance of having fresh content on your website, particularly for SEO. Search engines absolutely love new content. It shows that your website is constantly evolving, and has som.....
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Category: Content Marketing, Digital Marketing, SEO

One of the keys to optimising an SEO, SEM, E-newsletter, or social media campaign, as well as measuring its success, is through conversion tracking. Whether the conversion is a sale, a new enquiry, or someone joining your mailing .....
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Category: Social Media, Digital Marketing, Pay-Per-Click, SEO

There are a lot of web design companies out there designing websites purely focussing on the aesthetics and not thinking about functionality, usability or how search engines will see the website. As a result the website ends up be.....
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Category: Digital Marketing, Web Design, SEO

New research by Swineburne University of Technology has found that 78% of Australians are regular web shoppers, spending on average $206 a month. They are also avid virtual window-shoppers who research on the internet and then go .....
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Category: News & Updates, Digital Marketing

The recent partnership between Bing and Facebook sees a whole new measure for determining the best search results within Bing (and so within Facebook Search). This is through using ‘social signals’ such as the ‘Like’ button seen o.....
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Category: News & Updates, Social Media, Digital Marketing

We rank higher than Yellow Pages for 'Cost of Yellow Pages...' The keywords listed below shows how powerful blogging really is. Our Quantum blog post called Yellow Pages Online versus Search Engine Traffic was written back in 2006.....
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Category: Digital Marketing, Google, SEO, Web Development

It's been one year since the launch of Microsoft's Bing ranked third in the volume of searches at 3.24% behind Google and Yahoo. Recently, Microsoft launched a cool new Bing Entertainment section featuring a wide selection of musi.....
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Category: Digital Marketing, SEO

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