Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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The New Google+ Revamp
Posted on: 07 December, 2015
Google+ has launched an updated version of its social platform, where a new design has been put in place, complemented by a restructure of the features it provides.
The change is shifting the focus away from some of its existing b.....
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Category: Social Media
Google Updates
Posted on: 05 November, 2015
Here are 2 important updates from Google.
RankBrain: Google's 3rd Most Important Ranking Signal
Out of over 200 rankings signals, this is one of the most important, and only recently revealed in the past few weeks, with the update.....
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Category: SEO
Using Infographics in Marketing: The Do's and Don'ts
Posted on: 08 October, 2015
Infographics are the joint use of information in the form of text and a visual representation of the text in the form of graphics. The use of infographics is commonly used in marketing techniques, as the style draws in readers and.....
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Category: Digital Marketing
3 Reasons Your Business Needs a Responsive Website
Posted on: 29 September, 2015
Responsive web design has become incredibly popular in the past few years. This approach uses fluid page elements and flexible images to create a user experience that is consistently high-quality across various screen sizes. With .....
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Category: Web Design
How to Create Appealing Infographics that Will Capture the Attention of Potential Customers
Posted on: 17 September, 2015
What are Infographics and why should you focus on them? Infographics are a highly-engaging way of capturing the attention of people that you are trying to share information with. They are composed of a combination of high-quality .....
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Category: Digital Marketing
3 Killer tips for improving your Pay-Per-Click Campaigns
Posted on: 17 September, 2015
The competition for being the most visible on a search results page is certainly fierce, which makes it all the more important to stake your claim as early as possible. Along with search engine optimisation, pay-per-click (PPC) ca.....
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Category: Pay-Per-Click
4 things to bear in mind when you build a responsive website
Posted on: 15 September, 2015
Responsive design is an important approach to web design that involves optimising websites so that they display well on the smaller screens of mobile devices. Specific examples include making all elements resize themselves to.....
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Category: Web Design
3 Email Marketing Trends to Keep a Lookout for in 2015
Posted on: 27 August, 2015
With the rise of social media it may seem that email is on the way out but it is in fact stronger than ever. Tim Watson, founder of Zettasphere, a digital email marketing consultancy, has this to say about the strength of email ma.....
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Category: Digital Marketing