Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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5 Best Tips on Making a Professional Video with Your Smartphone
Posted on: 19 August, 2015
When camera phones first arrived on the market, you could do nothing more than snap about 20 pictures, at low resolution, and then wait until you downloaded them to your personal computer before you got to do anything digitally wi.....
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Category: News & Updates
The Value of Using a Content Management System
Posted on: 17 August, 2015
Maintaining the vast amount of content that accrues on a website can be a difficult task to tackle, but with the right software it is possible to get the problem under control. Website operators frequently use a type of software t.....
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Category: Digital Marketing
Our Top Five Tips For Great SEO Results
Posted on: 12 August, 2015
SEO stands for Search Engine Optimisation. It is the practice of designing a webpage so that it appears high up on Google searches for target keywords. That makes it especially useful for businesses, because ranking higher means t.....
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Category: Digital Marketing
Breaking News: Google now has a parent company, Alphabet
Posted on: 10 August, 2015
Major news today is that Google is doing a major overhaul of the company and a rebrand of its corporate entity. The new entity is known as ‘Alphabet’.
The change in structure makes sense. Google was founded on their search product.....
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Category: Pay-Per-Click
6 tips to create a successful Google AdWords campaign
Posted on: 05 August, 2015
Why use Google AdWords as part of your company's marketing strategy? Here is a compelling statistic to ponder: The Google browser rakes in an estimated 1 trillion search requests per year! Google is also the most popular search en.....
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Category: Pay-Per-Click
5 Tips on starting an effective Facebook page
Posted on: 03 August, 2015
These days, more and more business owners are starting to develop professional Facebook pages. This is the case for several reasons, including the fact that maintaining a professional Facebook page can help increase your online vi.....
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Category: Social Media
Our Favourite Ways To Increase Website Traffic
Posted on: 03 August, 2015
Bringing more traffic to your website should be one of your paramount goals. You'll get more conversions, a higher profile for the site itself, and a better ROI. You want as many eyeballs on your site and content as possible. In t.....
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Category: Digital Marketing
The easiest ways for small businesses to make the switch to responsive web design
Posted on: 30 July, 2015
Google’s recent mandate is to demand that websites become “mobile-friendly” in order to better serve the people using smartphones and other mobile devices via responsive website design. The new directive was embedded into the.....
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Category: Web Design