Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

Featured Article

There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully. Let me explain what I mean. The AI Paradox: No Job Crisis, But a Success Crisis Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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Digital marketing is becoming the most important way for businesses to gain new customers. There are many reasons for this. First of all, the audience on the Internet is large, engaged, and willing to try out new products and serv.....
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Category: Digital Marketing

Google Analytics first launched in 2005. It immediately became a game-changer in how website performance gets analysed. Since 2005, Google has continued adding new features to improve the function of Google Analytics itself. Some .....
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Category: Digital Marketing

By tapping into the strategically important phenomena of online social networking, your company obtains numerous business advantages. The expansion of the Internet has provided many new, exciting venues for cultivating more effect.....
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Category: Social Media

We are expecting a Google Panda update at any time (although this has been slightly delayed due to technical problems). Unlike some updates, this is purely a 'refresh', rather than a full algorithm update. Panda focusses on sites .....
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Category: SEO

Converting visitors into actual customers is the top priority of online retailers but one of their most elusive tasks. There are several techniques you can try to make sure customers actually buy the items they save in their shopp.....
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Category: Web Design

Google is expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. In advance of that change, Google both helps mobile users find mobile-friendly web pages via the "mobile-friendly" tag in search resul.....
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Category: Web Design

To maintain an effective online presence, it's crucial to stay abreast of the latest web design trends. Without periodically refreshing and updating your site to reflect the latest innovations, you're going to be surpassed by the .....
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Category: Web Design

Due to growth, we are looking hire a full-time mid-level SEO/SEM specialist, with the main focus of the role being on SEO. As an SEO specialist you will play an integral role in leading the search projects and strategy for our cli.....
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Category: News & Updates

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