Digital Blog

The competition for being the most visible on a search results page is certainly fierce, which makes it all the more important to stake your claim as early as possible. Along with search engine optimisation, pay-per-click (PPC) ca.....
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Responsive design is an important approach to web design that involves optimising websites so that they display well on the smaller screens of mobile devices. Specific examples include making all elements resize themselves to.....
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With the rise of social media it may seem that email is on the way out but it is in fact stronger than ever. Tim Watson, founder of Zettasphere, a digital email marketing consultancy, has this to say about the strength of email ma.....
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When camera phones first arrived on the market, you could do nothing more than snap about 20 pictures, at low resolution, and then wait until you downloaded them to your personal computer before you got to do anything digitally wi.....
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Maintaining the vast amount of content that accrues on a website can be a difficult task to tackle, but with the right software it is possible to get the problem under control. Website operators frequently use a type of software t.....
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SEO stands for Search Engine Optimisation. It is the practice of designing a webpage so that it appears high up on Google searches for target keywords. That makes it especially useful for businesses, because ranking higher means t.....
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Major news today is that Google is doing a major overhaul of the company and a rebrand of its corporate entity. The new entity is known as ‘Alphabet’. The change in structure makes sense. Google was founded on their search product.....
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Why use Google AdWords as part of your company's marketing strategy? Here is a compelling statistic to ponder: The Google browser rakes in an estimated 1 trillion search requests per year! Google is also the most popular search en.....
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