Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully. Let me explain what I mean. The AI Paradox: No Job Crisis, But a Success Crisis Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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Chances are, you spend lots of time creating riveting and engaging content to promote your business, right? Well, how much time are you spending on creating an attention –grabbing headline? Chances are, you’re spending very little.....
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Category: Digital Marketing

It's official: Google has launched it's 6th update, Google Penguin 3.0. Since its official launch on Friday, October 17th, 2014, Google Penguin 3.0 has proven to be unlike other google updates. Instead of being a complete update a.....
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Category: SEO

Conversion rate optimisation, or CRO, is the most important marketing strategy you've never heard of. It can make a huge difference in your profits and your customer base. Read on to learn the details of what conversion rate optim.....
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Category: Digital Marketing

If you have a website that is dependent upon SEO generated traffic to achieve its monthly target rates, it should be noteworthy that Google has been working hard to roll the latest iteration of its Panda updates out into the searc.....
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Category: SEO

If you use Google AdWords, you've probably noticed Google has recently added a whole mob of new features to their AdWords Keyword Planner, nine to be exact. These features allow you to improve your scheduling, design and income ex.....
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Category: Pay-Per-Click

Web design firms may include a stable of web programmers and graphic design experts, but if they’re failing to provide you with SEO support during the website creation effort, it could end up costing you in ways you never imagined.....
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Category: SEO

Did you ever wonder why the symbol for a hyperlink is a chain and the anchor text, the visible text to click on in the link, is called the anchor text? Could it be because a website is like a ship floating in a cyber-ocean of othe.....
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Category: SEO

Online reviews are the digital equivalent of word-of-mouth and can impact your bottom line significantly. In a recent study done by the Harvard Business school, restaurants rated in Washington on Yelp that had a 1 star increase in.....
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Category: Digital Marketing

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