Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully. Let me explain what I mean. The AI Paradox: No Job Crisis, But a Success Crisis Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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A study of Older Adults and Social Media by Pew Research Center discovered the use of social media sites (Facebook, Twitter, LinkedIn, etc.) by adults is steadily on the increase. Highlights of the social media usage stats from 20.....
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Category: Social Media

As a one stop shop, Facebook have plans to introduce a messaging system that includes e-mail, chat, SMS and Facebook Messages. This will be combined in a single inbox which pulls all four conversations into one place and allow use.....
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Category: Social Media

Twitter is a very unique platform which is basically a global conversation where people share their thoughts within a 140 character word limit. Twitter consumers are three times more likely to impact a brand’s online reputation th.....
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Category: Social Media

Here are some tips to help you create and manage a succesful Facebook business page. 1. Don’t be a spammer. Limit the amount of updates a week, you don’t want to flood people's feeds. Facebook has recently made it much easier to ".....
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Category: Social Media

Google have just announced today that Google instant is available to most iPhone and Android devices in the U.S. “To try it out, go to google.com in your phone’s browser and tap the Google Instant “Turn on” link beneath the search.....
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Category: Google

The recent partnership between Bing and Facebook sees a whole new measure for determining the best search results within Bing (and so within Facebook Search). This is through using ‘social signals’ such as the ‘Like’ button seen o.....
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Category: News & Updates, Social Media, Digital Marketing

Did you know that having quality content that is frequently updated on your site can help you reach the top of the search engines? The important thing to be aware of is the content should be of value to your target market, as well.....
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Category: Google, SEO

In the last few days, Google have started to roll out a Google Places update which now incorporates map tags to show directly against location-based search results. For example, if you type in “makeup Sydney” our client, Showface .....
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Category: Google

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