Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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How many search algorithm changes do Google make?
Posted on: 25 October, 2010
Google’s algorithm changes once a day
Did you realise that Google updates its search engine algorithm at least once a day? Aside from the well publicised updates such as Google Caffeine, there are many small updates Google makes t.....
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Category: Content Marketing, Google
The Power of Blogging - Ranking Higher than an Official Website
Posted on: 15 October, 2010
We rank higher than Yellow Pages for 'Cost of Yellow Pages...'
The keywords listed below shows how powerful blogging really is. Our Quantum blog post called Yellow Pages Online versus Search Engine Traffic was written back in 2006.....
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Category: Digital Marketing, Google, SEO, Web Development
Facebook Search to Rock Google’s World
Posted on: 01 October, 2010
Facebook has come out with a new model that could be set to rock the search engine industry, in particular Google, who has dominated the search space for many years now. Still in its infancy, Facebook is heading towards expanding .....
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Category: Google
Coming Soon to Australia: Google Instant
Posted on: 15 September, 2010
When we thought search could not get any faster and more relevant, Google has done it again. It's called Google Instant. How Google Instant search works: As you type into Google, results appear automatically as you type, so there'.....
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Category: Google
The Best Social Media Campaign Ever?
Posted on: 31 August, 2010
You may have heard or seen the very hilarious and creative Old Spice viral ads. However the question we ask is - did it help generate sales? The answer is a big yes. According to Nielsen data provided by Old Spice, overall sales f.....
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Category: Social Media
Converting Online Conversation
Posted on: 17 August, 2010
Social networking is not only to build your online brand presence but if harnessed in the right way, a company can utilise it to gain valuable consumer insight to further improve their business. There's a lot of talk about social .....
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Category: Social Media, SEO
Google Image Search: 1 Billion Clicks Per Month
Posted on: 31 July, 2010
There has been another cool Google update with the redesign of Google’s image search results page. Google found that Google Images search is getting more than 1 billion clicks per month. When Image Search launched in 2001, it in.....
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Category: Google
Australia Leads in Social Media Engagement
Posted on: 16 July, 2010
Australia leads the world in social media engagement with the highest global average time of 7 hours per month, according to Nielsen's Asia Pacific (APAC) social media report. Now is a perfect time for businesses to dip into the s.....
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Category: Social Media