Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully. Let me explain what I mean. The AI Paradox: No Job Crisis, But a Success Crisis Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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In the current economic environment, consumer confidence low and many businesses are feeling the pinch of poor sales. Retailers like Myers and David Jones are competing aggressively to stimulate sales in a down market, so what are.....
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Category: Content Marketing, Digital Marketing, SEO, Social Media, Web Development

Are you getting the most out of your internet marketing? Often web marketing campaigns are put together on a shoe-string budget. With this in mind, often too much emphasis is placed on upfront cost rather than ROI, limiting the su.....
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Category: Digital Marketing, SEO

Google recently announced their new Twitter timeline search feature. It is quite an exciting feature, as it helps to track hot topics being searched for, what was being discussed relating to those topics at specific times and so, .....
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Category: News & Updates, Social Media, Pay-Per-Click, Content Marketing, SEO

Over the past two  years, the business landscape in Australian has changed significantly in its awareness of search engines, and the benefits and importance of an effective website. Two or three years ago, Pay-Per-Click ser.....
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Category: Google, Social Media, Digital Marketing, Pay-Per-Click, SEO

Recent consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy or recommend than before they were engaged in Social Media Recently Chadwick martin and bailey and iModerate Research Technologi.....
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Category: Social Media

For those wondering about the value of social networking and how much exposure it can really provide a business, stats for week ending 13/03/2010 from Hitwise may change your mind. Facebook was the 2nd most visited site in Austral.....
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Category: Digital Marketing, Social Media

The past two months have brought about some of the largest changes in a short space of time I have seen from Google. What do these changes mean to your site? Well, depending on the current level of SEO/Web Promotion being done on .....
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Category: Google, Social Media, Digital Marketing, SEO

Are you going through the process of a website rebuild? There are some very important points to take note of during this process, to make sure that your site: does not lose any search engine rankings, or have any broken links, b.....
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Category: Content Marketing, Digital Marketing, SEO

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