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SEO

Google Search Engine Optimisation: Recap and Updates March 2016

In this month’s blog article we look at some of the latest announcements which help us understand the most important ranking signals for Google’s algorithm, the upcoming boost of the mobile-friendly algorithm, and the newly updated guidelines on local search r.....
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Category: SEO

Google's January Updates

What Has Been Measured In This New Update? We’re almost at the end of the first month in the New Year, and already there has been plenty of movement in rankings and search volatility, prompting industry experts to speculate on what the latest update was and ho.....
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Category: SEO

Search Engine Optimisation in 2016

As ever, it is crucial for businesses to keep up with online changes and promotion techniques to ensure the website is doing its job, whether it’s to gain leads or traffic. User preferences are constantly changing, so it’s important for marketers to adapt quic.....
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Category: SEO

The Google Phantom Update III

A major algorithm update has taken place during November, where there has been some significant movement in rankings and visibility data for a number of websites and businesses. This update has been colloquially termed ‘The Phantom Update III’, and the effects.....
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Category: SEO

Google Updates

Here are 2 important updates from Google. RankBrain: Google's 3rd Most Important Ranking Signal Out of over 200 rankings signals, this is one of the most important, and only recently revealed in the past few weeks, with the update only deployed by Google in th.....
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Category: SEO

Google’s upcoming Panda refresh

We are expecting a Google Panda update at any time (although this has been slightly delayed due to technical problems). Unlike some updates, this is purely a 'refresh', rather than a full algorithm update. Panda focusses on sites with what Google deem as 'Poor.....
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Category: SEO

Digital Marketing Strategy Planning Tips for 2015

2015 is upon us. If you haven't developed a digital planning strategy for the year yet, now's the time. Marketing managers typically understand the importance of having a firm, clear marketing plan in place, but business owners sometimes fail to see the point......
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Category: Digital Marketing, SEO, Web Design

Google Analytics: are you using it to improve your online sales?

Google Analytics is considered by many people to be the best platform for the monitoring of online traffic. If nothing else, it is certainly one of the most widely used and popular platforms for this purpose. The primary reasons for its extreme popularity are .....
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Category: SEO

October 2014 Google Updates

October was a big month for Google Updates. Panda Update The Panda update which started at the end of September continued on for a few weeks into October. The Panda update targetted sites weak on content. Find out more about this update here. Penguin More than.....
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Category: SEO

Google Penguin 3.0

It's official: Google has launched it's 6th update, Google Penguin 3.0. Since its official launch on Friday, October 17th, 2014, Google Penguin 3.0 has proven to be unlike other google updates. Instead of being a complete update all at once, it has been rolled.....
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Category: SEO

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