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Posted on: 28 January, 2022
Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking?
According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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Posted on: 02 September, 2016
Google’s ever-evolving algorithm has made some updates which may affect the search visibility of your website. In August, Google has announced the removal of the ‘mobile –friendly’ label on search results. Note; this doesn’t mean .....
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Category: News & Updates, SEO
Posted on: 04 August, 2016
Links are incredibly important to Google’s algorithm
Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing t.....
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Category: News & Updates, SEO
Posted on: 19 July, 2016
Synopsis: Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results.
Warning! Local SEO link building isn’t easy. Make no mistakes about it. Li.....
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Category: SEO
Posted on: 23 May, 2016
The Importance of Backlinks to Google
One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimi.....
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Category: SEO
Posted on: 10 May, 2016
It’s only the second quarter of 2016 and there’s still a lot of time to make up for the SEO mistakes that may have set you back during the first quarter. This article teaches you how to.
So many changes in the SEO industry were br.....
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Category: SEO
Posted on: 11 April, 2016
In this month’s blog article we look at some of the latest announcements which help us understand the most important ranking signals for Google’s algorithm, the upcoming boost of the mobile-friendly algorithm, and the newly update.....
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Category: SEO
Posted on: 01 February, 2016
What Has Been Measured In This New Update?
We’re almost at the end of the first month in the New Year, and already there has been plenty of movement in rankings and search volatility, prompting industry experts to speculate on wha.....
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Category: SEO
Posted on: 13 January, 2016
As ever, it is crucial for businesses to keep up with online changes and promotion techniques to ensure the website is doing its job, whether it’s to gain leads or traffic. User preferences are constantly changing, so it’s importa.....
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Category: SEO