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News and Insights into the digital marketing industry

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Recent Articles

SEO

7 Tips to Optimise Your Dental Clinic Website.

Your dental website is the face of your practice online. As well as looking attractive and being easy for patients to use, it also needs to be optimised for Google and other search engines. When you check all the right SEO boxes, your site will be indexed prop.....
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Category: Digital Marketing, SEO

Dental Marketing Restrictions in Australia.

How to avoid penalties when promoting your dental clinic Does your dental clinic's website comply with Australian advertising guidelines? Marketing for health services is strictly regulated in Australia to protect the public interest. If you're not aware of wh.....
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Category: Digital Marketing, SEO

Dental SEO: Why You Should Hire an Experienced Agency.

In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unless they know you already. You c.....
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Category: Digital Marketing, SEO

Google Possum Update

Has Your Listing Disappeared from Local Map Results? The New Google Possum Algorithm May Cause Listings to ‘Play Dead’ During September 2016, there was a significant update made to the local algorithm which caused many business owners and webmasters to think t.....
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Category: News & Updates, SEO

Penguin is Now Part of Google’s Core Search Algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last majo.....
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Category: SEO

Google Updates in August 2016

Google’s ever-evolving algorithm has made some updates which may affect the search visibility of your website. In August, Google has announced the removal of the ‘mobile –friendly’ label on search results. Note; this doesn’t mean that Google isn’t labelling si.....
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Category: News & Updates, SEO

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more import.....
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Category: News & Updates, SEO

6 Simple Local SEO Link Building Strategies for Small Businesses

Synopsis: Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results. Warning! Local SEO link building isn’t easy.  Make no mistakes about it. Link building is extremely tedio.....
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Category: SEO

Link Auditing: Preparing For the Next Penguin Update

The Importance of Backlinks to Google One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimisation, to the point that your.....
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Category: SEO

7 Ways to Improve your SEO Campaign in 2016

It’s only the second quarter of 2016 and there’s still a lot of time to make up for the SEO mistakes that may have set you back during the first quarter. This article teaches you how to. So many changes in the SEO industry were brought about last year that it’.....
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Category: SEO

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