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Posted on: 28 January, 2022
Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking?
According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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Posted on: 07 December, 2015
A major algorithm update has taken place during November, where there has been some significant movement in rankings and visibility data for a number of websites and businesses. This update has been colloquially termed ‘The Phanto.....
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Category: SEO
Posted on: 05 November, 2015
Here are 2 important updates from Google.
RankBrain: Google's 3rd Most Important Ranking Signal
Out of over 200 rankings signals, this is one of the most important, and only recently revealed in the past few weeks, with the update.....
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Category: SEO
Posted on: 14 July, 2015
We are expecting a Google Panda update at any time (although this has been slightly delayed due to technical problems). Unlike some updates, this is purely a 'refresh', rather than a full algorithm update. Panda focusses on sites .....
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Category: SEO
Posted on: 19 January, 2015
2015 is upon us. If you haven't developed a digital planning strategy for the year yet, now's the time. Marketing managers typically understand the importance of having a firm, clear marketing plan in place, but business owners so.....
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Category: Digital Marketing, SEO, Web Design
Posted on: 19 December, 2014
Google Analytics is considered by many people to be the best platform for the monitoring of online traffic. If nothing else, it is certainly one of the most widely used and popular platforms for this purpose. The primary reasons f.....
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Category: SEO
Posted on: 04 November, 2014
October was a big month for Google Updates.
Panda Update
The Panda update which started at the end of September continued on for a few weeks into October. The Panda update targetted sites weak on content. Find out more about this .....
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Category: SEO
Posted on: 22 October, 2014
It's official: Google has launched it's 6th update, Google Penguin 3.0.
Since its official launch on Friday, October 17th, 2014, Google Penguin 3.0 has proven to be unlike other google updates. Instead of being a complete update a.....
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Category: SEO
Posted on: 03 October, 2014
If you have a website that is dependent upon SEO generated traffic to achieve its monthly target rates, it should be noteworthy that Google has been working hard to roll the latest iteration of its Panda updates out into the searc.....
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Category: SEO