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News and Insights into the digital marketing industry

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SEO

What the Latest Google Panda Update Means to You

If you have a website that is dependent upon SEO generated traffic to achieve its monthly target rates, it should be noteworthy that Google has been working hard to roll the latest iteration of its Panda updates out into the search engine world. The release is.....
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Category: SEO

Is your web design sabotaging your SEO efforts?

Web design firms may include a stable of web programmers and graphic design experts, but if they’re failing to provide you with SEO support during the website creation effort, it could end up costing you in ways you never imagined. It may be hard to believe, b.....
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Category: SEO

Navigate Google's Stormy Seas with Natural Links to Anchor You

Did you ever wonder why the symbol for a hyperlink is a chain and the anchor text, the visible text to click on in the link, is called the anchor text? Could it be because a website is like a ship floating in a cyber-ocean of other vessels (i.e. websites) that.....
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Category: SEO

How to Think Like a Buyer when Using Keyword Research

Google’s semantic keyword searching algorithm may delight Google users, but it has some SEO strategists in a panic. The fact that a keyword search is now re-interpreted by the Google search engine to provide more meaningful results makes it much tougher for ma.....
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Category: SEO

How Links Affect Your Website's Google Ranking

Australian business owners and marketing managers who want to ensure that their companies experience continual growth and expansion should note that the effective use of links can help them accomplish this objective. By learning more about how links affect you.....
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Category: SEO

Going Mobile?

Here Are Some Ways To Decide Between A Mobile Or A Responsive Website It is expected that in 2014 mobile internet usage will exceed PC web browser usage for the first time. This should come as no surprise, considering every time you walk outside you can see pe.....
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Category: SEO, Web Design

How to Apply a Semantic Keyword Strategy in the Real World

Sometimes a concept can be hard to imagine until you see it exemplified in the real world. While marketing is not a complex subject, trying to sniff out the rules associated with Google’s Search Engine Result Pages (SERPs) through trial and error can result in.....
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Category: SEO

Semantics: The New Google SEO Mandate

It seems that, according to Google’s Hummingbird update, there’s no such thing as a double entendre. Phrases or words that have two meanings, only do so because people are not bothering to look at the context of the phrase or word. Once that happens, then one .....
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Category: SEO

SEO vs. PPC - Which is right for you?

Developing Your Digital Marketing Strategy: SEO vs PPC When you are ready to take digital marketing more seriously, then you need to develop a digital marketing plan to promote your business. You now realise that your website is more than just a brochure for y.....
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Category: Pay-Per-Click, SEO

The Basics of an Effective Press Release

A Changing Art The role and use of the press release has continued to evolve with the increased importance of digital marketing. Both the content and the targets of the press release have increased its importance to many companies in helping them get their mes.....
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Category: Content Marketing, SEO

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