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Posted on: 28 January, 2022
Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking?
According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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Posted on: 06 December, 2013
A Changing Art
The role and use of the press release has continued to evolve with the increased importance of digital marketing. Both the content and the targets of the press release have increased its importance to many companies.....
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Category: Content Marketing, SEO
Posted on: 07 October, 2013
Google have once again made another large algorithm update, Penguin 2.1. 2013 has been a tough year for any company who uses Google to gain traffic for their websites with Google consistently introducing quite a number of very lar.....
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Category: SEO
Posted on: 04 September, 2013
A Brief History of Search
By the mid-90s, techies realized that the increasingly popular Internet had the capabilities to offer a service called search, giving users the ability to nearly instantaneously and transparently evaluate.....
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Category: News & Updates, SEO
Posted on: 26 August, 2013
SEO is important for websites in the business world; this is common knowledge. Proper SEO begins long before you have a developed website you're trying to populate with content. In fact, for the best results, you should consider S.....
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Category: Web Design, SEO, Web Development
Posted on: 22 August, 2013
Any company looking to expand their marketing plan online is already looking into social media. Facebook, Google+ and Twitter are swiftly becoming essential business tools. Evidence suggests that Google+ could be the most importan.....
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Category: SEO, Social Media
Posted on: 05 August, 2013
Google’s made it abundantly clear through its continuing updates that the credibility of your content will continue to gain importance as a ranking factor. Google Authorship is a Google verification program that ensures content cr.....
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Category: SEO
Posted on: 31 July, 2013
Social media is proving to be a very profitable online marketing channel. With more than a billion active users on Facebook, with hundreds of millions of users active on Twitter and with social media platforms like Google+, .....
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Category: SEO, Social Media
Posted on: 24 July, 2013
After Google's Penguin update, you may have seen dozens of articles panicking about the death of link building. To some extent, this is true: SEO is no longer what it once was. Thousands of unnatural links to your site will likely.....
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Category: SEO