Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

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Google

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Google

Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in the.....
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Category: Digital Marketing, Pay-Per-Click, SEO

When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools f.....
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Category: Digital Marketing, SEO

From mid-June 2021, page experience will be an official ranking factor on Google's search engine. Optimising websites for a high quality user experience is now more important than ever for the long-term success of your websites. I.....
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Category: SEO, Web Design

If you are a company which is dipping its toes into the waters of search engine optimisation (SEO), you might be intimidated by the sheer number of different areas which the practice encompasses. Fear not, because SEO can be .....
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Category: SEO

Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, tha.....
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Category: Pay-Per-Click, SEO

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you g.....
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Category: Google, Digital Marketing, Content Marketing, SEO

When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen cou.....
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Category: Digital Marketing, Google

Social proof is a powerful marketing tool, especially for healthcare industries. Any dental clinic can boast of its team's skills and experience, but the proof is in the testimonials left by satisfied patients. A 2019 survey by So.....
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Category: Digital Marketing

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