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Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Digital Marketing

Local SEO for Dentists: How to Rank in Local Searches

Local SEO for Dentists: How to Rank in Local Searches

When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, you need to improve your local SEO. SEO (search engine optimisation) strategies help patients to find your website and i..... Read more

Category: SEO, Digital Marketing, Google

Chrome Bans Mixed Content: Make Sure Your Site Is Safe

Chrome Bans Mixed Content: Make Sure Your Site Is Safe

Chrome Bans Mixed Content: Make Sure Your Site Is Safe Google has announced that its Chrome browser will soon begin blocking mixed content on web pages – this being scripts, images, audio, video and other content served by the insecure HTTP protocol on HTTPS pages. Last year, Chrome started to mark pages with insecure HTTP elements as 'not secure..... Read more

Category: Google Updates

Google Sets Stricter Limits on Review Snippets

Google Sets Stricter Limits on Review Snippets

Google has announced a major update affecting review snippets – the review stars that accompany certain types of search results to help inform consumer decisions. Like most Google updates, these changes were aimed at making review snippets "more helpful and meaningful" for users of the search engine and to fix what was seen as abuse of the system ..... Read more

Category: Google

Looking For A Job? Google It With Google For Jobs!

Looking For A Job? Google It With Google For Jobs!

It's no secret that a lot of people use search engines to look for jobs. So it’s no surprise that the world's largest search engine, Google, has recently released a new platform to make job hunts easier! The tech giant recently launched its very own job search portal that’s designed to help job seekers filter through job openings. The platform is a..... Read more

Category: News & Updates


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