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Get Found on Google in 4 Easy Steps

Get Found on Google in 4 Easy Steps

If you are a company which is dipping its toes into the waters of search engine optimisation (SEO), you might be intimidated by the sheer number of different areas which the practice encompasses. Fear not, because SEO can be broken down into a few more digestible parts, which can make it easier to understand what needs to be done. In this arti..... Read more

Category: SEO

SEO & SEM - The Key Differences

SEO & SEM - The Key Differences

Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, thanks to Google's incredible market share, it's the most effective way to gain exposure. As a business owner, you have two..... Read more

Category: Pay-Per-Click, SEO

How to Write Your Clinic's Homepage

How to Write Your Clinic's Homepage

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your website – so you need to make a good first impression. A well-written homepage will appeal to pa..... Read more

Category: Google, Digital Marketing, Content Marketing, SEO

Schema Markup for Medical Services: Make Your Google Result Stand Out

Schema Markup for Medical Services: Make Your Google Result Stand Out

When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen could reveal what your competitors are doing to get more hits – or the simple trick they're not doing that will give you ca..... Read more

Category: Google, Digital Marketing

Why Do I Need to Publish a Dental Blog?

Why Do I Need to Publish a Dental Blog?

If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about? You don't have to write the blog yourself, but by publishing regular content to your website or third-party sites and p..... Read more

Category: Google, Content Marketing

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