Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

Recent Articles

Google

The CTR of Google Ads vs organic results: where are your ideal customers clicking.

Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is .....
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Category: Digital Marketing, Pay-Per-Click, SEO

8 Benefits of Google My Business for SMEs.

When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools for businesses of all sizes. If.....
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Category: Digital Marketing, SEO

Google's Core Web Vitals: What You Need to Know.

From mid-June 2021, page experience will be an official ranking factor on Google's search engine. Optimising websites for a high quality user experience is now more important than ever for the long-term success of your websites. Improving page speeds and the o.....
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Category: SEO, Web Design

Get Found on Google in 4 Easy Steps.

If you are a company which is dipping its toes into the waters of search engine optimisation (SEO), you might be intimidated by the sheer number of different areas which the practice encompasses. Fear not, because SEO can be broken down into a few more di.....
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Category: SEO

SEO & SEM - The Key Differences.

Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, thanks to Google's incredible mar.....
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Category: Pay-Per-Click, SEO

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