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News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

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8 Benefits of Google My Business for SMEs

8 Benefits of Google My Business for SMEs

When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools for businesses of all sizes. If.....
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Category: Digital Marketing, SEO

Google's Core Web Vitals: What You Need to Know

Google's Core Web Vitals: What You Need to Know

From mid-June 2021, page experience will be an official ranking factor on Google's search engine. Optimising websites for a high quality user experience is now more important than ever for the long-term success of your websites. Improving page speeds and the o.....
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Category: SEO, Web Design

Get Found on Google in 4 Easy Steps

Get Found on Google in 4 Easy Steps

If you are a company which is dipping its toes into the waters of search engine optimisation (SEO), you might be intimidated by the sheer number of different areas which the practice encompasses. Fear not, because SEO can be broken down into a few more di.....
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Category: SEO

SEO & SEM - The Key Differences

SEO & SEM - The Key Differences

Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, thanks to Google's incredible mar.....
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Category: Pay-Per-Click, SEO

How to Write Your Clinic's Homepage

How to Write Your Clinic's Homepage

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your websit.....
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Category: Google, Digital Marketing, Content Marketing, SEO

Schema Markup for Medical Services: Make Your Google Result Stand Out

Schema Markup for Medical Services: Make Your Google Result Stand Out

When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen could reveal what your competitor.....
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Category: Digital Marketing, Google

Why Do I Need to Publish a Dental Blog?

Why Do I Need to Publish a Dental Blog?

If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about? You don't have to write the b.....
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Category: Google, Content Marketing

Local SEO for Dentists: How to Rank in Local Searches

Local SEO for Dentists: How to Rank in Local Searches

When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, you need to improve your local.....
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Category: Digital Marketing, Google, SEO

Google Sets Stricter Limits on Review Snippets

Google Sets Stricter Limits on Review Snippets

Google has announced a major update affecting review snippets – the review stars that accompany certain types of search results to help inform consumer decisions. Like most Google updates, these changes were aimed at making review snippets "more helpful.....
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Category: Google, News & Updates

Looking For A Job? Google It With Google For Jobs!

Looking For A Job? Google It With Google For Jobs!

It's no secret that a lot of people use search engines to look for jobs. So it’s no surprise that the world's largest search engine, Google, has recently released a new platform to make job hunts easier! The tech giant recently launched its very own job search.....
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Category: News & Updates

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