Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred in October 2014, which was almost two years ago. Penguin 4.0 is ..... Read more

Synopsis: Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results. Warning! Local SEO link building isn’t easy.  Make no mistakes about it. Link building is extremely tedious and requires patience. That is why many small business owners and marketers ignore link..... Read more

The Importance of Backlinks to Google One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimisation, to the point that your chances of ranking in Google for anything of importance without links are extremely unlik..... Read more

It's official: Google has launched it's 6th update, Google Penguin 3.0. Since its official launch on Friday, October 17th, 2014, Google Penguin 3.0 has proven to be unlike other google updates. Instead of being a complete update all at once, it has been rolled out gradually and will continue to do so for a few more weeks. Not only that, but the las..... Read more

Did you ever wonder why the symbol for a hyperlink is a chain and the anchor text, the visible text to click on in the link, is called the anchor text? Could it be because a website is like a ship floating in a cyber-ocean of other vessels (i.e. websites) that needs links to stabilize and enhance its presence? These nautical terms may take on a who..... Read more