Recent consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy or recommend than before they were engaged in Social Media Recently Chadwick martin and bailey and iModerate Research Technologies did a study of social media usage, and how that translated into new business for consumers looking to buy. “Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.†The study found that:
More on this Social Media study can be found at: Consumers Engaged Via Social Media Are More Likely To Buy, Recommend
Source: chadwick martin bailey