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News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

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Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels.

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a bran.....
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Category: Content Marketing, Digital Marketing, Google, Pay-Per-Click, SEO, Social Media, Web Design

Social Media for Dentists: What You Need to Know.

How to connect with patients on Facebook, Twitter and other platforms No local business can afford to ignore social media in 2020 – and that includes dentists. From Facebook and Twitter feeds to image-based platforms such as Instagram and video sites like YouT.....
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Category: Social Media

5 Tips on starting an effective Facebook page

These days, more and more business owners are starting to develop professional Facebook pages. This is the case for several reasons, including the fact that maintaining a professional Facebook page can help increase your online visibility and boost your conver.....
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Category: Social Media

Building your Business with Facebook Page Insights

In many ways, Facebook has become the most important advertising platform in the world. As the world’s most successful social networking platform, Facebook can provide businesses with a direct line to over a billion people. Moreover, as search engines con.....
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Category: Social Media

Is Facebook Right For Your Business?

Though it originally started as a website to connect college students to one another, Facebook has turned into a full-blown phenomenon that is used around the entire world. And while individuals still use the services to keep in touch with friends or old flame.....
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Category: Social Media

How to Setup and Promote a Facebook Business Page

Many businesses still think that they can get by without a Facebook page for the company, but it's only hurting your marketing strategy to do so. Facebook business pages allow you to build awareness of your brand, products and services, and now there are also .....
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Category: Social Media

Why Social Media Should be an Integral Part of Your SEO Strategy

Social media is proving to be a very profitable online marketing channel.  With more than a billion active users on Facebook, with hundreds of millions of users active on Twitter and with social media platforms like Google+, LinkedIn and others seeing mor.....
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Category: SEO, Social Media

Why Most Social Media Campaigns Fail

Social media strategy is one of the major frontiers in modern marketing. It represents one of the most distilled versions of the costumer experience possible. So, why do so many companies fail so miserably trying to implement social media for business? Let's t.....
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Category: Social Media

Will ‘Promoted Posts’ be the downfall of Facebook advertising?

In a recent article we posted, Facebook announced that over 500,000 Pages have used Promoter Posts since its launch last year, with 70% doing so repeatedly. Facebook paid ads vs. promote post Facebook have also stated that ads posted through the News Feed are .....
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Category: Social Media

Facebook and Invalid Ad Clicks

Have you been concerned your Facebook advertising dollars aren't being properly utilised? The Business Insider have written an interesting article on Facebook and Invalid Ad Clicks. According to this article "Up to 20 percent of Facebook’s pay-per-click advert.....
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Category: Social Media

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