Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

Featured Article

There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully. Let me explain what I mean. The AI Paradox: No Job Crisis, But a Success Crisis Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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You’ve spent time studying and preparing your business performance statistics. Printed clearly in black ink on crisp white paper, stapled and ready to distribute for the weekly morning staff meeting; it’s only competitors are the .....
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Category: Digital Marketing

Does your website give you the type of return on your investment that you expect from a business project? If your content is being slapped onto the site without concern for structure and function, then the answer is most likely ‘n.....
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Category: Digital Marketing

If you own an ecommerce site, small business, or any type of website that sells products, you most likely have heard of Google Product Listing Ad Campaigns. Product Listing Ads or "PLA's" were originally introduced in 2012, and we.....
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Category: News & Updates

Google’s semantic keyword searching algorithm may delight Google users, but it has some SEO strategists in a panic. The fact that a keyword search is now re-interpreted by the Google search engine to provide more meaningful result.....
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Category: SEO

Australian business owners and marketing managers who want to ensure that their companies experience continual growth and expansion should note that the effective use of links can help them accomplish this objective. By learning m.....
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Category: SEO

Although the global economy has been quite volatile over the last several years, it has produced some excellent opportunities for small to mid-sized business with owners and leaders who are lateral thinkers — able to detect develo.....
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Category: Google

Year after year, online retail sales in Australia continue to increase, even as the International scene has shown a slight decrease. There’s no doubt that investing in online sales strategies is a winning one when it comes to.....
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Category: Digital Marketing

UX or user experience is a vital factor for a successful business. The term basically describes a site's functionality in terms of allowing customers to quickly find what they need with minimal effort. UX design affects search eng.....
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Category: Digital Marketing

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