Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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Is Facebook Right For Your Business?
Posted on: 21 January, 2014
Though it originally started as a website to connect college students to one another, Facebook has turned into a full-blown phenomenon that is used around the entire world. And while individuals still use the services to keep in t.....
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Category: Social Media
Getting the Maximum Value from Your Press Releases Getting the Word Out
Posted on: 08 January, 2014
We’ve spent some time in previous blog posts discussing several aspects of the press release as a powerful marketing tool. This includes explaining how to write an effective release and the many ways to effectively put it to use. .....
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Category: Content Marketing, Digital Marketing
SEO vs. PPC - Which is right for you?
Posted on: 23 December, 2013
Developing Your Digital Marketing Strategy: SEO vs PPC
When you are ready to take digital marketing more seriously, then you need to develop a digital marketing plan to promote your business. You now realise that your website is m.....
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Category: Pay-Per-Click, SEO
Google Adwords Display Advertising vs Remarketing
Posted on: 12 December, 2013
Many advertisers complain because they believe that the cost of Google Adwords advertising is much more expensive than it was a few years ago. This might be true, but it is also true that Google gives advertisers a lot more option.....
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Category: Pay-Per-Click
The Basics of an Effective Press Release
Posted on: 06 December, 2013
A Changing Art
The role and use of the press release has continued to evolve with the increased importance of digital marketing. Both the content and the targets of the press release have increased its importance to many companies.....
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Category: Content Marketing, SEO
Exploring Digital Strategy For Your Business
Posted on: 04 December, 2013
The term "digital strategy" has become an important part of business planning, though it seldom carries the same meaning from company to company. Some use the term to speak about marketing through social media sites online. Others.....
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Category: Digital Marketing
All the Basics of AdWords Conversion Tracking
Posted on: 27 November, 2013
One of the first things that anyone who works with AdWords should learn about is the free conversion tracking Google provides to all its AdWords associates. This tracking enables you to find out what happens after someone clicks o.....
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Category: Pay-Per-Click
Our first digital forum
Posted on: 20 November, 2013
Last week we ran our first digital forum for clients and industry partners under the banner of ‘SEO for 2013 & beyond’. The Short version: The feedback was very positive, so we’ll be holding them regularly, with an aim of bi-m.....
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Category: Digital Marketing