Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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Google Update - Penguin 2.0 rolled out today
Posted on: 23 May, 2013
Google's Matt Cutts announced today on Twitter that Penguin 2.0 rolled out today. Matt Cutts Tweet:
This update is expected to affect about 2.3% of English-US queries. This is really huge. In fact as I look across multiple search .....
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Category: News & Updates
Google Changes in the coming months
Posted on: 15 May, 2013
Google's about to really ramp up changes.
Google makes a high number of changes each month (typically between 30-50) that impact the results you see. But the main ones that tend to worry companies these days are the Penguin and Pa.....
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Category: News & Updates
Why is an up-to-date website so important?
Posted on: 07 April, 2013
Just like any other commodity, websites have a shelf life; to provide the best possible experience to visitors, your website's functionality and look should be updated at least every three years. Technology and web design styles e.....
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Category: Web Design
What is Domain Authority, and Why is It Important for SEO?
Posted on: 01 April, 2013
You probably want your website to have a top search engine ranking, but consider something before your next link building campaign: your website's domain authority. Understanding what domain authority is and why it is important fo.....
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Category: SEO
Designing a Quality Website - Why Pay More?
Posted on: 27 March, 2013
A business that needs to create a website can use a quality web design company. Hiring an outside firm to design the website for a business is a valuable investment. There are many web design firms that are available to hire for t.....
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Category: Web Design
Google+ Interface Design Update
Posted on: 11 March, 2013
Have you updated your Google+ to the latest design interface?
The new cover image is a whopping 2120px by 1192px when fully expanded, and will reduce in size automatically based on browser size. Example on Quantum's Google+ page.
.....
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Category: Social Media
Google + hits second place in the social media race.
Posted on: 06 February, 2013
In a recent report from the Global Web Index, figures were published showing that Google + has become the world’s second most popular social media platform. The report states that Google + now has 343 million active users, still f.....
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Category: Social Media
Will ‘Promoted Posts’ be the downfall of Facebook advertising?
Posted on: 01 February, 2013
In a recent article we posted, Facebook announced that over 500,000 Pages have used Promoter Posts since its launch last year, with 70% doing so repeatedly.
Facebook paid ads vs. promote post
Facebook have also stated that ads pos.....
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Category: Social Media