Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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Why you need to consider a mobile website for 2013
Posted on: 27 December, 2012
The online world is evolving at a pace never before seen and mobile web browsing continues to be in the spotlight. As the end of 2012 approaches, a top priority for many website owners is having a mobile version of their website c.....
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Category: Web Design
Buying website traffic: Visitors for sale, but what’s the point?
Posted on: 18 December, 2012
There seems to be an ever increasing number of websites and freelance contractors out there who promise to deliver an impressive number of visitors to your site, often at absolute bargain prices.
As many people find SEO confusing .....
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Category: SEO
The dark side of digital marketing agencies?
Posted on: 06 December, 2012
Digital marketing can be a funny industry at times. While some marketers are highly ethical and avoid all questionable tactics, others seem determined to continue with practices that are aimed at misleading either search engines, .....
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Category: Digital Marketing, SEO
Why content needs to be written for people not just search engines.
Posted on: 29 November, 2012
A message we seem to be endlessly pushing, is the importance of having fresh content on your website, particularly for SEO. Search engines absolutely love new content. It shows that your website is constantly evolving, and has som.....
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Category: Content Marketing, Digital Marketing, SEO
Effective Web Design
Posted on: 28 November, 2012
Case Study - How Effective Web design increased sales by 255%
Having a beautiful looking website is important, but even more important is having a website that is focused on usability, and converting traffic.
Through a new website.....
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Category: Web Design
Can Social Media Predict Election Outcomes?
Posted on: 07 November, 2012
Could Social Media really predict the outcomes of an election?
The Huffington Post wrote an article referencing a map from the Oxford Internet Institute, that indicates that Obama has been mentioned on Twitter more frequently than.....
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Category: Social Media
Facebook and Invalid Ad Clicks
Posted on: 07 November, 2012
Have you been concerned your Facebook advertising dollars aren't being properly utilised? The Business Insider have written an interesting article on Facebook and Invalid Ad Clicks. According to this article "Up to 20 percent of F.....
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Category: Social Media
Google to pay for links to news stories?
Posted on: 02 November, 2012
Some news organisations trying to make Google pay to display for their content to be displayed in Google's search results. This is an interesting one that's been going on for a while now, most notably right now in Paris. I believe.....
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Category: News & Updates