Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully. Let me explain what I mean. The AI Paradox: No Job Crisis, But a Success Crisis Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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A couple of weeks ago, I opened my Gmail to find that the look of my inbox had changed. The inbox had been replaced with a series of tabs - Primary, Social and Promotions - and Google had automatically sorted all my emails into on.....
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Category: Google

Social media is proving to be a very profitable online marketing channel.  With more than a billion active users on Facebook, with hundreds of millions of users active on Twitter and with social media platforms like Google+, .....
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Category: SEO, Social Media

It should come as no surprise that the days when having a business website was optional are long over. Now, your site is hands-down your number one tool for marketing, and it plays an integral part in defining your company brand, .....
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Category: Web Design

After Google's Penguin update, you may have seen dozens of articles panicking about the death of link building. To some extent, this is true: SEO is no longer what it once was. Thousands of unnatural links to your site will likely.....
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Category: SEO

Some people still think that Google Plus is useless, but there are plenty of people who use this form of social media on a daily basis. Whether you are actually interested in what Google's social media platform has to offer or you.....
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Category: Social Media

Whether you’re setting out to build a website to develop an online presence, starting a SEO campaign, or doing a total website makeover, you need to make sure you have the right foundation. Many business owners try to cut corners .....
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Category: SEO, Web Design

Social media strategy is one of the major frontiers in modern marketing. It represents one of the most distilled versions of the costumer experience possible. So, why do so many companies fail so miserably trying to implement soci.....
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Category: Social Media

Google's Matt Cutts announced today on Twitter that Penguin 2.0 rolled out today. Matt Cutts Tweet: This update is expected to affect about 2.3% of English-US queries. This is really huge. In fact as I look across multiple search .....
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Category: News & Updates

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