Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

Featured Article

There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully. Let me explain what I mean. The AI Paradox: No Job Crisis, But a Success Crisis Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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A Brief History of Search By the mid-90s, techies realized that the increasingly popular Internet had the capabilities to offer a service called search, giving users the ability to nearly instantaneously and transparently evaluate.....
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Category: News & Updates, SEO

Many businesses still think that they can get by without a Facebook page for the company, but it's only hurting your marketing strategy to do so. Facebook business pages allow you to build awareness of your brand, products and ser.....
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Category: Social Media

In the world of digital marketing, content marketing is the new black. It’s being spoken about everywhere. There are conferences on content marketing, gurus of content marketing and companies that specialise in content marketing. .....
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Category: Content Marketing

SEO is important for websites in the business world; this is common knowledge. Proper SEO begins long before you have a developed website you're trying to populate with content. In fact, for the best results, you should consider S.....
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Category: Web Design, SEO, Web Development

Any company looking to expand their marketing plan online is already looking into social media. Facebook, Google+ and Twitter are swiftly becoming essential business tools. Evidence suggests that Google+ could be the most importan.....
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Category: SEO, Social Media

One of the most important things that people should do if they are investing their money and time in digital marketing is to measure their return on investment or ROI. This is because the days of tracking performance by site visit.....
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Category: Social Media

Quantum are excited to shortly be launching the new version of our CMS, Version 3.0. It has been 6 years since we built our first CMS, and our technology has come a very long way since then. In the past 6 months alone we've spent .....
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Category: News & Updates

Google’s made it abundantly clear through its continuing updates that the credibility of your content will continue to gain importance as a ranking factor. Google Authorship is a Google verification program that ensures content cr.....
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Category: SEO

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