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Advancements in Technology to Impact Local Search

Advancements in Technology to Impact Local Search

Recent advancements and developments in technology may change the way we perform local searches in the near future. The manner in which individuals perform and discover local searches will soon be fundamentally changed through technologies such as digital assistants, big data, augmented reality and beacons. Thus, the way you currently market and ad..... Read more

Category: News & Updates

What YouTube’s Global advertiser boycott means for Google

What YouTube’s Global advertiser boycott means for Google

Within the past decade, YouTube has become a video hosting giant used for entertainment, advertisements, music, businesses ventures and more. But has its growth finally come to a halt? In the past week major consumer brands have pulled their ads from YouTube after they started appearing alongside racist, misogynistic and extremist content. The boyc..... Read more

Category: News & Updates

Google Possum Update: Has Your Listing Disappeared from Local Map Results?

Google Possum Update: Has Your Listing Disappeared from Local Map Results?

The New Google Possum Algorithm May Cause Listings to ‘Play Dead’ During September 2016, there was a significant update made to the local algorithm which caused many business owners and webmasters to think their local listing had disappeared from Google’s local pack results. However, a more refined inquest has found that Google has implemented a fi..... Read more

Category: News & Updates, SEO

Google Updates in August 2016

Google Updates in August 2016

Google’s ever-evolving algorithm has made some updates which may affect the search visibility of your website. In August, Google has announced the removal of the ‘mobile –friendly’ label on search results. Note; this doesn’t mean that Google isn’t labelling sites as Not Mobile Friendly, because as far as ranking signals go, mobile-friendly factors ..... Read more

Category: News & Updates, SEO

Google Updates in July 2016

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was suggested in previous studies in the past. The study published by Stone ..... Read more

Category: News & Updates, SEO

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