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New Google Shopping Campaigns 2014

New Google Shopping Campaigns 2014

If you own an ecommerce site, small business, or any type of website that sells products, you most likely have heard of Google Product Listing Ad Campaigns. Product Listing Ads or "PLA's" were originally introduced in 2012, and were a great way to advertise your items across the web. They used a feature where users would type in a search and if you..... Read more

Category: News & Updates

Using NFC Tags to Improve Business

Using NFC Tags to Improve Business

Near Field Communication is a form of radio communication between compatible devices, which must be close to each other. The devices establish peer-to-peer communication when they touch each other or are very close together, enabling them to exchange data. The technology is closely related to radio-frequency identification or RFID because they can ..... Read more

Category: News & Updates

Digital Valuations: More Insanity or Too Low?

Digital Valuations: More Insanity or Too Low?

Déjà Vu All Over Again? Some analysts of the technology market are starting to repeat this witty little comment by Yogi Berra. They think it might be an appropriate question to ask concerning the rapidly rising valuations of technology companies, particularly with the recent purchase of WhatsApp by Facebook. It’s somewhat ironic to realise that man..... Read more

Category: News & Updates

Google sponsored Ad format

Google sponsored Ad format

Have you noticed the change in how Google sponsored Ad results display recently? This new design seems to be in beta (testing) as not all users are seeing the new format (even between different browsers I am seeing two different formats). The screenshot below is an example where there is an ‘Ad’ button clearly defining that it is an Ad. The same se..... Read more

Category: News & Updates

Google dropkicks support for IE 9

Google dropkicks support for IE 9

Another interesting move from Google by dropping support on Google Apps for Internet Explorer 9. It is great to see a large tech company making a push to push out old technology to make way for focussing on the new. Outdated browsers make it difficult for web development companies, but also the consumer is affected by not getting the most rich brow..... Read more

Category: News & Updates

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