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Posted on: 28 January, 2022
Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking?
According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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Posted on: 01 July, 2013
Whether you’re setting out to build a website to develop an online presence, starting a SEO campaign, or doing a total website makeover, you need to make sure you have the right foundation. Many business owners try to cut corners .....
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Category: SEO, Web Design
Posted on: 01 April, 2013
You probably want your website to have a top search engine ranking, but consider something before your next link building campaign: your website's domain authority. Understanding what domain authority is and why it is important fo.....
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Category: SEO
Posted on: 29 January, 2013
In our previous post we discussed the importance of having a mobile website. As mobile web use continues to grow, those businesses that are one step ahead will profit, while the others will get left behind trying to catch up. Furt.....
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Category: Web Design, SEO
Posted on: 18 December, 2012
There seems to be an ever increasing number of websites and freelance contractors out there who promise to deliver an impressive number of visitors to your site, often at absolute bargain prices.
As many people find SEO confusing .....
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Category: SEO
Posted on: 06 December, 2012
Digital marketing can be a funny industry at times. While some marketers are highly ethical and avoid all questionable tactics, others seem determined to continue with practices that are aimed at misleading either search engines, .....
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Category: Digital Marketing, SEO
Posted on: 29 November, 2012
A message we seem to be endlessly pushing, is the importance of having fresh content on your website, particularly for SEO. Search engines absolutely love new content. It shows that your website is constantly evolving, and has som.....
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Category: Content Marketing, Digital Marketing, SEO
Posted on: 22 October, 2012
The Google Tag manager is a great new product for agencies or companies who manage their own Google marketing and don't want to rely on their web developers for updating code on a website they manage.
The Google tag Manager suppor.....
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Category: SEO
Posted on: 16 October, 2012
During October Google has made considerably more large algorithm updates:
Google Update 'Top Heavy' - October 9
This update targets sites with too many ads above the fold. Google have made this update due to complaints of users co.....
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Category: SEO