Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

Featured Article

SEO

Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking? According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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SEO

Google has again rolled out another Panda update. This makes Version 20, and will apparently effect around 2.4% of all English search queries. The latest Panda update comes around the time of the exact match domain update, so for .....
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Category: SEO

There’s been a long list of Google updates over the past two months, 65 in fact! While monitoring the changes we’ve noted down the ones which will have the biggest impact on search results. The important things we’d like to highli.....
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Category: SEO

One of the keys to optimising an SEO, SEM, E-newsletter, or social media campaign, as well as measuring its success, is through conversion tracking. Whether the conversion is a sale, a new enquiry, or someone joining your mailing .....
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Category: Social Media, Digital Marketing, Pay-Per-Click, SEO

We noticed an interesting ad the other day, advertising the services of a digital marketing agency, with the ad stating that ‘SEO is dead’. This is something we’ve noticed people claim online from time to time, but this was the fi.....
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Category: SEO

Matt Cutts has provided the following Google update on Twitter: "Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results." In my opinion this is an Google algorithm u.....
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Category: SEO

One of our Sydney SEO client recently asked us, “What happens when my competitors all optimise their websites? What will keep my site at the top of Google search results?” This is a really good question, and came at a perfect time.....
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Category: SEO

There are a lot of web design companies out there designing websites purely focussing on the aesthetics and not thinking about functionality, usability or how search engines will see the website. As a result the website ends up be.....
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Category: Digital Marketing, Web Design, SEO

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