Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

Featured Article

SEO

Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking? According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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SEO

Earlier this week Google’s Matt Cutts mentioned a new Webmaster Tools feature which may be headed our way soon. The tool will enable webmasters to disavow particular links pointing to their site, in other words, we’ll be able to t.....
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Category: SEO

Some of the main changes this month that will have an effect on SEO are focussed around improving search of fresh content, discounting link schemes and improving their scoring infrastructure of websites. A few of the changes in su.....
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Category: SEO

First of all, what is automated SEO software and what does it do? As the name suggests, automated SEO software takes the human element out of SEO (some SEO anyway), and works on boosting the search engine rankings of a site withou.....
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Category: SEO

I was reading a good little article on Flying Solo called "Do I have to do everything". I know as a business owner myself the importance on focusing on what you do best, and delegating tasks out to my staff, or where it is not a s.....
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Category: SEO

Google has been on the warpath recently, doing their best to penalise websites which have been incorporating dodgy SEO techniques, and of their MANY recent changes, one has emerged as having the potential to be one of the most sig.....
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Category: SEO

Google really seem to be ‘full steam ahead’ with rolling out the updates this year. In March alone there was 50 changes! The focus of changes to their search engine algorithm keeps pointing in the same direction, emphasising that .....
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Category: SEO

Google rolls out their new feature for Social Integration called "Search, plus Your World" for google.com, but as of yet no indication as to when this will be rolled out to other countries Google search. This is where Google+ will.....
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Category: Social Media, SEO

Keeping up-to-date with the changes Google make to their algorithm is a challenge, especially when they make over 500 changes per year. Fortunately with Google becoming more transparent, they are now providing monthly updates to t.....
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Category: SEO

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