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Responding to Feedback on Social Media

Responding to Feedback on Social Media

The New World of Customer Interaction For decades businesses sought valiantly to increase communications with their customers. Many techniques and technologies were developed and implemented to solicit and evaluate the responses of prospects and customers. However, the process was largely one-sided as companies called, mailed and advertised their v..... Read more

Category: Social Media

How to Setup and Promote a Facebook Business Page

How to Setup and Promote a Facebook Business Page

Many businesses still think that they can get by without a Facebook page for the company, but it's only hurting your marketing strategy to do so. Facebook business pages allow you to build awareness of your brand, products and services, and now there are also a variety of digital marketing and shopping tools to use within the social media network. ..... Read more

Category: Social Media

How Google Plus Improves a Sites Search Ranking

How Google Plus Improves a Sites Search Ranking

Any company looking to expand their marketing plan online is already looking into social media. Facebook, Google+ and Twitter are swiftly becoming essential business tools. Evidence suggests that Google+ could be the most important of all. Close Ties to Google Google's power over Search Engine Optimisation is well known and well documented. They es..... Read more

Category: Social Media, SEO

How to measure the ROI of your digital marketing

How to measure the ROI of your digital marketing

One of the most important things that people should do if they are investing their money and time in digital marketing is to measure their return on investment or ROI. This is because the days of tracking performance by site visits, unique visitors and page hits is a distant memory. Although these basic metrics are easy to report and track, they fa..... Read more

Category: Social Media

Why Social Media Should be an Integral Part of Your SEO Strategy

Why Social Media Should be an Integral Part of Your SEO Strategy

Social media is proving to be a very profitable online marketing channel.  With more than a billion active users on Facebook, with hundreds of millions of users active on Twitter and with social media platforms like Google+, LinkedIn and others seeing more users signing up every day, you simply cannot ignore the widespread reach of social medi..... Read more

Category: Social Media, SEO

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