This new feature from Facebook is going to be great for companies to better target their digital marketing. The Facebook help centre describe Custom Audiences as: "Custom audiences let marketers find their offline audiences among .....
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One of the keys to optimising an SEO, SEM, E-newsletter, or social media campaign, as well as measuring its success, is through conversion tracking. Whether the conversion is a sale, a new enquiry, or someone joining your mailing .....
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In another move to reduce the gap between features of Google+ and Facebook, Google recently announced they are rolling out custom URLs for Google+ profiles, rather than the current ones (for example: https://plus.google.com/+Quant.....
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Social media pushes to include online banking. An interesting question this one, guaranteed to have mixed answers, and for some people the question would need to be rephrased as ‘do you trust Facebook at all?’ The question stems f.....
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We read a great article this week, comparing paid ads on Google’s display network to paid ads on Facebook, listing some of the pros and cons of both: Facebook vs Google Display Advertising. The outcome of the comparison had some i.....
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Nielsen, a global consumer research company has found that 92% of consumers worldwide trust word-of-mouth and recommendations from friends and family above all other forms of advertising. What does that mean for your business? It .....
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We noticed a fantastic post on Facebook last night. One which wasn’t particularly interesting, exciting, or captivating, yet virtually went viral overnight. The company responsible for the post was Target, who shared a funny error.....
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