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Will ‘Promoted Posts’ be the downfall of Facebook advertising?

Will ‘Promoted Posts’ be the downfall of Facebook advertising?

In a recent article we posted, Facebook announced that over 500,000 Pages have used Promoter Posts since its launch last year, with 70% doing so repeatedly. Facebook paid ads vs. promote post Facebook have also stated that ads posted through the News Feed are up to eight times more effective than those placed in the traditional sidebar. The reasons..... Read more

Category: Social Media

Can Social Media Predict Election Outcomes?

Can Social Media Predict Election Outcomes?

Could Social Media really predict the outcomes of an election? The Huffington Post wrote an article referencing a map from the Oxford Internet Institute, that indicates that Obama has been mentioned on Twitter more frequently than Mitt Romney, and that this tells us Obama will win the election. This is an interesting one, because how can simple men..... Read more

Category: Social Media

Facebook and Invalid Ad Clicks

Facebook and Invalid Ad Clicks

Have you been concerned your Facebook advertising dollars aren't being properly utilised? The Business Insider have written an interesting article on Facebook and Invalid Ad Clicks. According to this article "Up to 20 percent of Facebook’s pay-per-click advertising revenue" is under scrutiny in the "California federal appeals court". I find it dist..... Read more

Category: Social Media

Facebook - Custom Audiences

Facebook - Custom Audiences

This new feature from Facebook is going to be great for companies to better target their digital marketing. The Facebook help centre describe Custom Audiences as: "Custom audiences let marketers find their offline audiences among Facebook users. Using email addresses, phone numbers or Facebook user IDs to make the match, you can now find the exact ..... Read more

Category: Social Media

The importance of conversion tracking

The importance of conversion tracking

One of the keys to optimising an SEO, SEM, E-newsletter, or social media campaign, as well as measuring its success, is through conversion tracking. Whether the conversion is a sale, a new enquiry, or someone joining your mailing list etc. setting up goals and monitoring where the conversions came from is a highly valuable tool. Not only is convers..... Read more

Category: Social Media, Digital Marketing, Pay-Per-Click, SEO

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