Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.
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Digital Marketing
The importance of conversions in digital campaigns
Posted on: 15 February, 2022
When looking to start a digital marketing campaign, and going through the process of finding the right agency for you, what are the key metrics that are driving your choices in how you choose? Understanding these is fundamentally important before you start this process, to make sure you choose the right partner to work with on your digital marketing campaigns. If you are like most business owners, your key metric will be 'new sales', which are usually driven by phone.....
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Digital Marketing
Correcting Common Usability Mistakes
Posted on: 16 December, 2006
Each day at StepForth Placement we view dozens of websites that request a SEO Review and a vast majority of these sites have fundamental usability problems. Often times neglecting this important element of a website can lead onlin.....
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Category: Digital Marketing
Yellow Pages Online versus Search Engine Traffic
Posted on: 14 August, 2006
Is Yellow Pages online advertising worth the cost, versus spending your advertising dollars on Search Engine Services such as Google? We spend many hours each week analysing the website report of our SEO clients, and one important.....
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Category: Digital Marketing, Pay-Per-Click, SEO
Free Search Engine Tools
Posted on: 30 September, 2005
Below are a list of free search engine tools. Some of these tools are not only really cool, but very useful as well. Take the time to look through them, and keep coming back from time to time as I will be adding to them as I find .....
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Category: Digital Marketing, SEO
Search Engine Placement Fluctuations
Posted on: 31 August, 2005
Search engines placements will fluctuate to a certain extent. This is due to various reasons, some of which are; your competitors making changes to their websites, new websites of a similar category being added to a search engine,.....
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Category: Digital Marketing, SEO
The Big3 Search Engines - Deals Do Not Get Made
Posted on: 01 August, 2005
Search Engine Marketing specialists do not have the ability to make special deals with the Big3 search engines (Google, Yahoo and MSN) regardless of what they may tell you. Like anyone else they need to optimize a site properly to.....
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Category: Digital Marketing, SEO