Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

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Digital Marketing

When looking to start a digital marketing campaign, and going through the process of finding the right agency for you, what are the key metrics that are driving your choices in how you choose? Understanding these is fundamentally important before you start this process, to make sure you choose the right partner to work with on your digital marketing campaigns. If you are like most business owners, your key metric will be 'new sales', which are usually driven by phone.....
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Digital Marketing

Are you finding it difficult to decide whether Organic SEO or Pay-Per-Click are better options for your business? Well there are a few things to look at when making this decision. Age of the site: if your site is brand new, and y.....
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Category: Digital Marketing, Pay-Per-Click, SEO

With more dominance of Local Search, especially in Google (Google Maps with the business listings showing up in the left hand side results), it is becoming increasingly critical to make sure your business is prominent in Local Sea.....
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Category: Google, Digital Marketing, SEO

There has never been a better time than right now to give your website a health check. Businesses around the country are using the start of the New Year as a great excuse for redefining goals and setting new targets, so why not in.....
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Category: Digital Marketing, Content Marketing, SEO

Many people are aware of the buzz behind social networking sites such as MySpace, and Facebook, and you may have even seen them discussed in the news (both online and traditional media).. So what are Social Networking sites? Wikip.....
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Category: Digital Marketing, Social Media

Businesses spend a great deal of time concentrating on driving a high number of visitors to their websites, and often forget the most important thing the need to drive targeted visitors to a website. This article focuses on four a.....
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Category: Content Marketing, Digital Marketing

So, you're ready to build a new website, and you have been shopping around for a web design company, or about to build the website yourself. If you haven't chosen a web design company yet, I encourage you to read part 1 of this se.....
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Category: Digital Marketing, Web Design

How successful is your website? Do you really know how well it is performing for your business? Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards thi.....
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Category: Digital Marketing, Google, SEO

Motivate and Persuade Your Audience More money is wasted on advertising than any other business function. Small and mid-sized businesses in particular throw money at advertising in a vain attempt to establish themselves in the mar.....
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Category: Digital Marketing

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