Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you g..... Read more
When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen cou..... Read more
Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will t..... Read more
If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about?..... Read more
Your dental website is the face of your practice online. As well as looking attractive and being easy for patients to use, it also needs to be optimised for Google and other search engines.
When you check all the right SEO boxes, ..... Read more
How to avoid penalties when promoting your dental clinic
Does your dental clinic's website comply with Australian advertising guidelines?
Marketing for health services is strictly regulated in Australia to protect the public inter..... Read more
In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unles..... Read more
Do you trust what you read on the internet? If you're looking for advice about oral health or general health online, you want to be sure that the recommendations you're getting come from a reliable source. Your dental practice's o..... Read more