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News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully. Let me explain what I mean. The AI Paradox: No Job Crisis, But a Success Crisis Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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Never stop discovering. Google’s Niantic Labs has launched a new Android app called Field Trip. The company is describing it as “your guide to the cool, hidden, and unique things in the world around you.” The real cool thing about.....
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Category: Google

Google have added a new aspect to Google Maps, with panoramic underwater shots now viewable. Although limited to just a handful of locations at the moment, it sets a new standard in being able to explore the world from the comfort.....
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Category: Google

Remember Altavista? How about Lycos, or Excite? It wasn’t that long ago (well maybe long in terms of internet time, but not real world time!) that these search engines were highly popular, competing with each other to become the f.....
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Category: Google

One of the keys to optimising an SEO, SEM, E-newsletter, or social media campaign, as well as measuring its success, is through conversion tracking. Whether the conversion is a sale, a new enquiry, or someone joining your mailing .....
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Category: Social Media, Digital Marketing, Pay-Per-Click, SEO

In another move to reduce the gap between features of Google+ and Facebook, Google recently announced they are rolling out custom URLs for Google+ profiles, rather than the current ones (for example: https://plus.google.com/+Quant.....
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Category: Social Media

We noticed an interesting ad the other day, advertising the services of a digital marketing agency, with the ad stating that ‘SEO is dead’. This is something we’ve noticed people claim online from time to time, but this was the fi.....
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Category: SEO

Social media pushes to include online banking. An interesting question this one, guaranteed to have mixed answers, and for some people the question would need to be rephrased as ‘do you trust Facebook at all?’ The question stems f.....
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Category: News & Updates, Social Media

Matt Cutts has provided the following Google update on Twitter: "Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results." In my opinion this is an Google algorithm u.....
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Category: SEO

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