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Google AdWords Keyword Planner Tool New Features

Google AdWords Keyword Planner Tool New Features

If you use Google AdWords, you've probably noticed Google has recently added a whole mob of new features to their AdWords Keyword Planner, nine to be exact. These features allow you to improve your scheduling, design and income exceptionally fast. Using new visual charts with an easy to figure out colour based system, you can view everything from w..... Read more

Category: Pay-Per-Click

SEO vs. PPC - Which is right for you?

SEO vs. PPC - Which is right for you?

Developing Your Digital Marketing Strategy: SEO vs PPC When you are ready to take digital marketing more seriously, then you need to develop a digital marketing plan to promote your business. You now realise that your website is more than just a brochure for your business on the Internet and can be a means of attracting and engaging with your custo..... Read more

Category: Pay-Per-Click, SEO

Google Adwords Display Advertising vs Remarketing

Google Adwords Display Advertising vs Remarketing

Many advertisers complain because they believe that the cost of Google Adwords advertising is much more expensive than it was a few years ago. This might be true, but it is also true that Google gives advertisers a lot more options than they did in the beginning. By leveraging different advertising options effectively, many advertisers continue to ..... Read more

Category: Pay-Per-Click

All the Basics of AdWords Conversion Tracking

All the Basics of AdWords Conversion Tracking

One of the first things that anyone who works with AdWords should learn about is the free conversion tracking Google provides to all its AdWords associates. This tracking enables you to find out what happens after someone clicks on your advertisement, including whether they proceed to call you, download an app from your site, purchase something fro..... Read more

Category: Pay-Per-Click

Paid & Organic Report - A New Tool For PPC Analysis And Results

Paid & Organic Report - A New Tool For PPC Analysis And Results

Reports and analysis are essential parts of constructing meaningful internet advertising campaigns. Without analysis, it's not possible to tell what methods are providing the best return on investment and which should be cut. Google recently added another tool for analysis in AdWords called the Paid & Organic Report. Previously, the owner could..... Read more

Category: Pay-Per-Click

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