On the 19th of February, a change was confirmed by Google which affects the layout of paid search ads on search results pages, through desktop devices. This change involved completely removing text ads showing on the right side ba.....
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The competition for being the most visible on a search results page is certainly fierce, which makes it all the more important to stake your claim as early as possible. Along with search engine optimisation, pay-per-click (PPC) ca.....
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Major news today is that Google is doing a major overhaul of the company and a rebrand of its corporate entity. The new entity is known as ‘Alphabet’. The change in structure makes sense. Google was founded on their search product.....
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Why use Google AdWords as part of your company's marketing strategy? Here is a compelling statistic to ponder: The Google browser rakes in an estimated 1 trillion search requests per year! Google is also the most popular search en.....
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If you use Google AdWords, you've probably noticed Google has recently added a whole mob of new features to their AdWords Keyword Planner, nine to be exact. These features allow you to improve your scheduling, design and income ex.....
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Developing Your Digital Marketing Strategy: SEO vs PPC When you are ready to take digital marketing more seriously, then you need to develop a digital marketing plan to promote your business. You now realise that your website is m.....
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Many advertisers complain because they believe that the cost of Google Adwords advertising is much more expensive than it was a few years ago. This might be true, but it is also true that Google gives advertisers a lot more option.....
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One of the first things that anyone who works with AdWords should learn about is the free conversion tracking Google provides to all its AdWords associates. This tracking enables you to find out what happens after someone clicks o.....
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