Digital marketing is an ever-evolving environment, with Google dictating the pace through the various changes it implements on the ranking algorithm. To stay competitive in this field, it is essential that you are knowledgeable on how these changes affect your digital strategy – ask yourself questions such as, will this affect how consumers view my..... Read more

On the 19th of February, a change was confirmed by Google which affects the layout of paid search ads on search results pages, through desktop devices. This change involved completely removing text ads showing on the right side bar, and having up to a total of four text ads display above organic results on the top of the page, whilst showing three ..... Read more

The competition for being the most visible on a search results page is certainly fierce, which makes it all the more important to stake your claim as early as possible. Along with search engine optimisation, pay-per-click (PPC) can get you serious results on a search engine; even if you're not already there, you can be sure the competition is. Why ..... Read more

Major news today is that Google is doing a major overhaul of the company and a rebrand of its corporate entity. The new entity is known as ‘Alphabet’. The change in structure makes sense. Google was founded on their search product, but overall as a company, they offer far more and varying services/solutions that in no-way relate to search. E.g. Goo..... Read more

Why use Google AdWords as part of your company's marketing strategy? Here is a compelling statistic to ponder: The Google browser rakes in an estimated 1 trillion search requests per year! Google is also the most popular search engine globally. So using Google's digital advertising platform just makes sense if you want to reach the most eyes for th..... Read more