Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

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SEO

Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking? According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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SEO

If you thought the Google Panda Update was strict, then Bing’s change is much more dramatic. With Bing pushing toward higher quality content for its users, their algorithm change sees them completely removing sites they consider a.....
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Category: SEO

The latest 'Freshness' update by Google has had a focus on fresher content. Last years Caffeine update gave Google the ability to crawl the web much faster, and now have the ability to index and display fresher results. Search Eng.....
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Category: Google, SEO

Google has rolled out another Panda Update, this one Version 2.3. Once again you may notice some fluctuation in your Google rankings, be it good or bad. As with all of Google's updates the aim is to produce better quality results .....
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Category: SEO

How exciting - global users are now able to use Google’s social search! As the leading search engine in the market Google, Bing and Facebook need to keep a close eye on them as the social search battle heats up. A lot of similarit.....
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Category: Social Media, SEO

Can Bing really reach the dominance of Google in search? On 3rd May 2011 at RIM’s annual Blackberry World, Microsoft CEO Steve Ballmer announced a new alliance between Microsoft and RIM, outlining how the two companies will work t.....
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Category: SEO

Yes, Google has made another algorithm change, the Panda Update. This change has had more significant impact on how websites rank in search results than many of their previous updates, and as usual, many sites have seen significan.....
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Category: SEO

Did you know that having quality content that is frequently updated on your site can help you reach the top of the search engines? The important thing to be aware of is the content should be of value to your target market, as well.....
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Category: Google, SEO

We rank higher than Yellow Pages for 'Cost of Yellow Pages...' The keywords listed below shows how powerful blogging really is. Our Quantum blog post called Yellow Pages Online versus Search Engine Traffic was written back in 2006.....
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Category: Digital Marketing, Google, SEO, Web Development

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