Have you noticed it lately? Gone is the cumbersome two-step process of taking you to the Twitter account, then having to log in to be able to “follow” - Twitter has launched a Follow button enabling users to subscribe to the channel by one click. This is definitely a move to increase the amount of engagement with Twitter and help expand your social graph. For those who are not familiar with that term, a social graph refers to the network of connections and spread of information between you, people, groups and organisations. So with one click of the button, this feature looks like a great way to increase Twitter follower numbers!