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Google announces custom URLs for Google+

In another move to reduce the gap between features of Google+ and Facebook, Google recently announced they are rolling out custom URLs for Google+ profiles, rather than the current ones (for example: https://plus.google.com/+QuantumRosebery) which are quite messy and unattractive. The new URLs are long overdue, with other social media platforms having had them for years, and once available to everyone will no doubt make Google+ more attractive for digital marketing.So far the URLs are only avail..... Read more

Category: Google Plus, Facebook, Social Media, Google, Breaking News

5 Tips on starting an effective Facebook page

These days, more and more business owners are starting to develop professional Facebook pages. This is the case for several reasons, including the fact that maintaining a professional Facebook page can help increase your online visibility and boost your conversion rates. The key to success with this internet marketing strategy is cultivating and continually optimising the page such that it becomes an eCommerce market. A high quality Facebook page includes daily updates and keeps the ta..... Read more

Category: Facebook

Introducing A Key Trend: Social Media Marketing

By tapping into the strategically important phenomena of online social networking, your company obtains numerous business advantages. The expansion of the Internet has provided many new, exciting venues for cultivating more effective business relationships. One website in particular deserves mention. Facebook began as a college-student run enterprise. The mastermind of Mark Zuckerberg, Dustin Markovitz, Chris Hughes and Eduardo Saverin, it launched on March 1, 2004 and by December 1st had acquir..... Read more

Category: Facebook

Building your Business with Facebook Page Insights

In many ways, Facebook has become the most important advertising platform in the world. As the world’s most successful social networking platform, Facebook can provide businesses with a direct line to over a billion people. Moreover, as search engines continue to try and provide the best possible search results, having a well-established presence on Facebook is only getting more important by the day. That’s why millions of businesses from around the globe have flocked to Faceboo..... Read more

Category: Digital Marketing, Facebook

Is Facebook Right For Your Business?

Though it originally started as a website to connect college students to one another, Facebook has turned into a full-blown phenomenon that is used around the entire world. And while individuals still use the services to keep in touch with friends or old flames, businesses can also greatly benefit by using Facebook the right way. However, some businesses still fail to use Facebook, as they may not see the benefits it provides. If you are wondering if Facebook is right for your business and if yo..... Read more

Category: Facebook

How to Setup and Promote a Facebook Business Page

Many businesses still think that they can get by without a Facebook page for the company, but it's only hurting your marketing strategy to do so. Facebook business pages allow you to build awareness of your brand, products and services, and now there are also a variety of digital marketing and shopping tools to use within the social media network. In addition many search engines are evaluating social media and shares as more important for ranking. As a tool for communication and marketing, setti..... Read more

Category: Facebook, Social Media

Preparing for Facebook Graph Search

How to prepare your business for Facebook Graph Search Facebook is about to roll out a brand new feature - Facebook Graph Search. According to their CEO Mark Zuckerberg, it will form the third pillar of Facebook, the other two being the News Feed and the Timeline. When Timeline was released at the end of 2011, it revolutionised the way that business used Facebook and it's likely that Graph Search will have a similar impact. What is Graph Search and how can your business use it? Essentially it is..... Read more

Category: Facebook

Why Most Social Media Campaigns Fail

Social media strategy is one of the major frontiers in modern marketing. It represents one of the most distilled versions of the costumer experience possible. So, why do so many companies fail so miserably trying to implement social media for business? Let's take a look at why most social media campaigns fail. No strategy Implementing a social media strategy can be deceptively simple. Post a couple times to Facebook, make a few tweets on Twitter and maybe throw a few pics on Instagram. Voila! Su..... Read more

Category: Facebook, Social Media

Will ‘Promoted Posts’ be the downfall of Facebook advertising?

In a recent article we posted, Facebook announced that over 500,000 Pages have used Promoter Posts since its launch last year, with 70% doing so repeatedly. Facebook paid ads vs. promote post Facebook have also stated that ads posted through the News Feed are up to eight times more effective than those placed in the traditional sidebar. The reasons for this vary, and ultimately will come different reasons for different users. Some may not notice the small ‘sponsored’ text beside the promoted pos..... Read more

Category: Facebook

Facebook and Invalid Ad Clicks

Have you been concerned your Facebook advertising dollars aren't being properly utilised? The Business Insider have written an interesting article on Facebook and Invalid Ad Clicks. According to this article "Up to 20 percent of Facebook’s pay-per-click advertising revenue" is under scrutiny in the "California federal appeals court". I find it disturbing that such a large company that makes so much money off Advertising is not not allowing any kind of third party auditing when there is a suffici..... Read more

Category: Facebook

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